There is much we need to be in control of to run a business. Instead of worrying about all of it let me show you three key concepts to focus that will make a huge difference for you and your business.
You need a crystal clear message.
You need to say exactly what it is you do in your business. Evolving entrepreneurs have important messages to share with the world. What is your message? What is it that is so important for you to bring out in others?
Once you are clear about your message, you can start implementing all the tools and systems you have learned. If you’re not clear, go back and ask your clients what they get out of working with you.
You need to know who are speaking to.
Who are the people you authentically connect with? One client came to me and was frustrated because he didn’t make enough money in his business. I asked, “Who are your clients?” He told me that he had been working in the corporate world before he started his own business. I asked, “Why did you leave your job?” He answered, “To have more freedom of choice and to do what I really love.” I continued to question him, and the picture started to clear up for me.
This amazing man had left his corporate job to be able to work with people he really cared about. He had a deep desire to help people feel better and started an energy coach training course. The people he really connected with were soul searchers and people who were already on the path of living life purpose. The people he was actually talking to and asked to sign up for his services, was all in the corporate world he had left behind. When that became clear to him he was able to formulate what kind of people he really wanted to surround himself.
You must choose the right track to work on
Your people, the people you authentically connect with, have a problem. You are the expert in helping them solve their problem. If they don’t realize that they have a problem it will be a drain for you to explain it. Or they might know about it, but don’t have the desire to solve it NOW. They must be willing to invest in solving it with their money and time.
The problem must be urgent. Many of my clients have a problem reaching out to their clients. They have a problem with marketing. How urgent is solving your marketing problems to you? Their real problem is that they want to make money – NOW! Start with what they want and show them how to use marketing to get the end results.
When you have these three key points under your belt the rest is only tactics.